Topic:Growth Strategy
All the articles about "Growth Strategy".
Growth Loops Explained: What They Are, Types & How They Beat Funnels
Updated:A growth loop is a self-reinforcing cycle where each user action generates more users. Learn the 4 types — viral, UGC, paid acquisition, and sales — with real examples.
The Long and the Short of It: Binet & Field's Framework Explained
Updated:A plain-English guide to The Long and the Short of It by Les Binet and Peter Field — covering the 60:40 rule, short-term activation vs long-term brand building, B2B application, and the criticisms of the framework.
The 70-20-10 Rule: Split Your Marketing Budget to Win
Updated:The 70 20 10 rule splits budget, time or resources across proven, emerging and experimental work. Used in marketing, Google's innovation model and learning and development.
The Engineeringification of Marketing: Why Every Marketer Needs to Think Like an Engineer
Updated:AI is turning marketing into an engineering discipline. Marketers who think like engineers will win.