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The agentic design stack for non-designers
The three-layer AI stack that lets founders and marketers ship professional-quality design without a designer on the team.
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The Engineeringification of Marketing: Why Every Marketer Needs to Think Like a Builder
Engineering tools, methods, and mindsets are reshaping marketing. AI is the catalyst. Marketers who think like builders — running experiments, designing systems, and shipping solutions — will outperform those who don't.
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X Invented a New Category of Social Media Distribution
X Premium sits between organic and paid — a new category of social media distribution that no other platform offers. Here's why it matters for marketers.
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PostHog vs Google Analytics GA4: Reasons you should choose PostHog
Updated:Why PostHog beats GA4 for B2B marketing teams — from autocapture and heatmaps to AI-powered analytics and blazing shipping speed.
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Bronze, Silver, Gold: A Data Architecture for Agentic SEO
How to apply the medallion data architecture (bronze, silver, gold) to agentic SEO and GEO — turning raw crawl data into prioritised, always-on marketing intelligence.
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Most Competitor Research Is Wasted. Here's How to Fix It.
A practical guide to competitor research for marketing teams — what to track, how to structure your analysis, and how to use AI to do it faster.