Hi 👋,

I'm Stuart Brameld, founder of Growth Method. I write about how marketers plan, ship, and measure growth, and the AI tools changing how it's done. About me →

Featured

• The Engineeringification of Marketing: Why Every Marketer Needs to Think Like a Builder

  25 Feb, 2026

  AI is turning marketing into an engineering discipline. Marketers who think like builders will win.

• Gen Marketer: Why AI-Powered Generalists Are Replacing Marketing Specialists

  Updated: 20 Feb, 2026

  Gen Marketers are AI-powered generalists replacing marketing specialists. Learn why Emily Kramer's framework is reshaping B2B marketing teams.

• What The F*** Is a Marketing Campaign?

  18 Feb, 2026

  A marketing campaign is not just a paid ad burst. It's a coordinated initiative with a message, audience, and metrics — run like a small agile project. Here's what a campaign actually is.

What's New

• The 5 SaaS Pricing Models You Need to Know

  13 Mar, 2026

  A practical guide to freemium, free trial, reverse trial, paid trial, and give-to-get pricing models — with conversion benchmarks, real examples, and a framework for choosing the right one.

• The Waterline Model for Marketing Teams

  13 Mar, 2026

  Most marketing team dysfunction is a leadership problem disguised as a people problem. The waterline model helps you diagnose what's really going wrong.

• Is MCP Dead?

  12 Mar, 2026

  MCP is under fire. Critics say it's a bloated abstraction layer that eats tokens and adds latency. Defenders say it's essential infrastructure. Here's what marketers actually need to know.

• The Logic Model: Stop Confusing Busy Work with Business Results

  6 Mar, 2026

  Stop confusing effort with results. The logic model separates inputs, outputs, outcomes, and impact.

• Random Acts of AI: The New Disease Killing Marketing Team Performance

  6 Mar, 2026

  Marketing teams use roughly 5% of AI's potential. Random acts of AI are the new random acts of marketing.