About
Why we built it
Most marketing teams are busy with little to show for it, and AI is making that worse, not better. So we built Growth Method around one thing: business impact.
It takes the fundamentals that have always worked and makes running campaigns faster and easier.
What we believe
- Marketing fundamentals don’t change. Whether you’re employing people, agents, or both, the job stays the same. A goal, a strategy, and a system to learn what works are non-negotiables.
- The future belongs to generalist marketers. AI is collapsing specialist roles. A small team of generalists can drive more impact than teams many times their size.
- Marketers need to think like engineers. AI has closed the gap between marketing and engineering. Hypothesise, test, instrument, iterate. The marketers who do this will win.
Who’s behind it
Stuart Brameld
Founder of Growth Method. One foot in marketing, one in code. Founded and exited the B2B agency The Digital Elite, and now a top-10 mentor at GrowthMentor. Still writes every article here himself. Dad, triathlete, and ultra runner, based near London.