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Stop Talking About Yourself: Why 'You' Beats 'I' and 'They' in Marketing
A quick guide to first, second, and third person writing for marketers — and why leading with "you" improves engagement, authority, and visibility across SEO, AEO, and GEO.
Evergreen Campaigns vs Marketing Calendars: Why You Should Ditch the Calendar
Updated:A brand 4x'd revenue by deleting their marketing calendar and focusing on evergreen campaigns. Here's why evergreen campaigns beat marketing calendars, and the framework to make it work.
Figma's MCP Server Can Now Write to the Canvas — Here's Why That Matters
Figma's MCP server now supports write access via Code to Canvas. Learn what this means for marketing teams and why Figma's openness is a big deal.
Why Nobody Talks About You (And How to Fix It)
Word of mouth drives 42% of B2B vendor consideration, yet most companies have zero process for engineering it. Learn how to diagnose why your WOM is broken and fix it using Talk Triggers and the STEPPS framework.