Articles
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Stop Using JTBD for Product. Use It for Positioning.
Updated:Most teams treat JTBD as product research. The best teams use it to answer positioning's three critical questions: Who is it for? What does it do? Why is it better?
The importance of testing velocity (not speed) in growth
Updated:Boost growth by increasing testing velocity—focus on rapid, high-quality experiments that drive real results and unlock your team’s potential.
Ending the War Between Sales and Marketing
Updated:Discover how breaking the marketing-vs-sales divide boosts growth through seamless collaboration, AI, and shared goals in modern GTM strategies.
The 95:5 Rule: A guide for Growth Marketers
Updated:Master the 95:5 rule to unlock long-term growth—balance immediate sales with brand building for sustainable success.