(Some of) the best growth marketing resources

• Brian Balfour on avoiding marketing channel diversification https://brianbalfour.com/essays/what-blackjack-strategy-teaches-us-about-growth

• Growth Marketing Handbook https://www.julian.com/guide/growth/intro

• Marketing Needs Growth Planning Not Media Planning https://blog.growthhackers.com/marketing-needs-growth-planning-not-media-planning-43e7b6b30749

• How to build an always-on marketing machine https://adage.com/article/digital/spotify-s-mayur-gupta-building-marketing-machine/307516

• Foundations And Frameworks For Driving Sustainable Growth https://news.greylock.com/foundations-and-frameworks-for-driving-sustainable-growth-3135d621e966

• Managing Your Growth Team’s Portfolio: A Step-by-Step Guide https://jwegan.com/growth-hacking/managing-growth-teams-portfolio-step-step-guide/

• Marketing Measurement Done Right https://www.bcg.com/publications/2019/marketing-measurement-done-right.aspx

• Your marketing org is slow, here’s a framework to move faster https://review.firstround.com/your-marketing-org-is-slow-heres-a-framework-to-move-faster

• Tactic Hell | Strategic Heaven https://medium.com/@genevievebeloin/tactical-hell-strategic-heaven-dc4a04c58a2b

• A marketing strategy or just a list https://www.blog.startupcorestrengths.com/post/a-marketing-strategy-or-just-a-list

• Deactivate your digital-marketing autopilot https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/deactivate-your-digital-marketing-autopilot

• Growth is about systems not hacks or ideas https://blog.growthhackers.com/growth-is-about-systems-not-hacks-or-ideas-b4e245f457e

• State of Agile Marketing Report https://www.agilesherpas.com/stateofagilemarketing

• Speed as a habit https://review.firstround.com/speed-as-a-habit

• Speero blueprints https://speero.com/blueprints

• The 95:5 Rule: A guide for Growth Marketers /955-rule/

• How to evaluate newsletters for your marketing channel strategy /newsletters/

Customer Acquisition & GTM

• How do people discover new products https://www.lennysnewsletter.com/p/how-people-discover-new-products

• Drive growth by picking the right lane - a customer acquisition playbook https://review.firstround.com/drive-growth-by-picking-the-right-lane-a-customer-acquisition-playbook-for-consumer-startups

Metrics & Goals

• The Big Project Syndrome https://itamargilad.com/big-projects/

• The only metric that matters https://medium.com/@joshelman/the-only-metric-that-matters-ab24a585b5ea

• Don’t Let Your North Star Metric Deceive You https://www.reforge.com/blog/north-star-metric-growth

• What is OKR? A goal-setting framework for thinking big https://www.cio.com/article/3302036/okr-objectives-and-key-results-defined.html

• Measuring What Matters: From Outputs to Outcomes https://www.forbes.com/sites/stevedenning/2011/02/27/measuring-what-matters-from-outputs-to-outcomes-part-2/

• It’s Not Just Semantics: Managing Outputs Vs. Outcomes https://hbr.org/2012/11/its-not-just-semantics-managing-outcomes

• The Power of Incentives: Inside the Hidden Forces That Shape Behaviour https://fs.blog/2017/10/bias-incentives-reinforcement/

• 5 Principles For Goaling Your Growth Team https://jwegan.com/growth-hacking/growth-team-metrics-and-goals/

• Felipe Castro Beginners Guide to OKRs https://felipecastro.com/en/okr/what-is-okr/

• Choosing Your North Star Metric https://future.a16z.com/north-star-metrics/

• CRO vs. CXO vs. Experimentation https://speero.com/post/cro-vs-cxo-vs-experimentation