Why the HubSpot Flywheel Model Matters for Growth Marketers
Growth marketers need clear frameworks to understand customers, streamline marketing activities, and drive sustainable growth. The HubSpot Flywheel Model is a popular alternative to traditional marketing funnels, emphasising continuous momentum and customer-centric growth.
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Why Growth Marketers Need Frameworks Like the HubSpot Flywheel Model
Frameworks like the HubSpot Flywheel Model, marketing funnels, and buyer’s journey maps help growth marketers:
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Align sales, marketing, and product teams around a shared understanding of the customer.
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Identify gaps and opportunities in the customer journey, avoiding random marketing activities.
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Generate targeted content ideas and test effective sales tactics.
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Focus on the customer’s perspective rather than internal company views.
For more context, read our comprehensive guide on the buyer’s journey.
Common Challenges With the Buyer’s Journey
While buyer’s journey frameworks are useful, marketers often face challenges:
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Increasing complexity: Customers interact with multiple touchpoints, making journeys difficult to track.
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Non-linear paths: Buyers frequently move back and forth between stages, complicating linear funnel models.
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Multiple channels: Customers engage across various channels, including social media, email, websites, and offline.
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Variable timelines: B2B buyer journeys can range from days to years, making consistent engagement challenging.
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Multiple decision-makers: B2B purchases often involve several stakeholders with different priorities.
Explore our articles on the Gartner B2B Buying Journey and the Chartered Institute of Marketing Buying Journey for more insights.
The Three Stages of the HubSpot Flywheel Model
The HubSpot Flywheel Model consists of three interconnected stages designed to create continuous growth momentum:
| Stage | Description |
|---|---|
| Attract | Draw prospects in through valuable content, SEO, social media, and targeted advertising. |
| Engage | Nurture leads and build relationships through personalised communication, email marketing, and sales interactions. |
| Delight | Provide exceptional customer experiences, turning customers into promoters who drive further growth. |
By optimising each stage, marketers create a self-sustaining growth cycle. For more detail, read our dedicated article on the Flywheel Model.
Alternatives to the HubSpot Flywheel Model
While the HubSpot Flywheel Model is effective, other frameworks can also help growth marketers:
| Framework | Link |
|---|---|
| Chartered Institute of Marketing Buying Journey | Read more |
| Gartner B2B Buying Journey | Read more |
| Active Campaign Customer Lifecycle | Read more |
| The Pirate Funnel (AAARRR) | Read more |
| The Inbound Methodology | Read more |
| McKinsey Consumer Decision Journey (CDJ) | Read more |
| Forrester Customer Lifecycle Framework | Read more |
| Customer Value Journey | Read more |
| RACE Framework | Read more |
How Growth Method Supports the HubSpot Flywheel Model
Implementing the HubSpot Flywheel Model effectively requires a structured approach to ideation, experimentation, and analytics. Growth Method is the only work management platform built specifically for growth marketers, helping teams:
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Generate and prioritise growth ideas aligned with team goals.
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Run structured experiments to optimise each flywheel stage.
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Analyse results and compound learnings for continuous improvement.
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Create professional reports to demonstrate growth marketing value to stakeholders.
“We are on-track to deliver a 43% increase in inbound leads this year. There is no doubt the adoption of Growth Method is the primary driver behind these results.” Laura Perrott, Colt Technology Services
Growth Method integrates seamlessly with analytics platforms like Google Analytics, Amplitude, and MixPanel, providing a complete solution for growth marketing teams.
Conclusion
The HubSpot Flywheel Model offers growth marketers a powerful alternative to traditional funnels, emphasising continuous momentum and customer-centric growth. By optimising the Attract, Engage, and Delight stages, marketers can achieve sustainable, long-term success.
Growth Method helps growth marketing teams implement the HubSpot Flywheel Model effectively, providing ideation, experimentation, and analytics in one platform. Book a call today to learn more.