Articles
All the articles I've posted.
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What is multi-touch attribution?
Updated:Unlock the power of multi touch attribution to see your marketing efforts clearly and boost ROI with smarter, data-driven decisions.
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What is parkinson's law?
Updated:Discover how Parkinson's Law impacts marketing efficiency and learn practical strategies to optimise your team's productivity today.
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What is position-based (U-shaped) attribution?
Updated:Discover how position-based attribution reveals the true impact of your marketing touchpoints and boosts your conversion strategies.
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What is retargeting?
Updated:Discover how retargeting re-engages interested customers, boosting conversions and turning hesitation into loyalty—unlock its full potential now.