Articles

All the articles I've posted.

• Transforming marketing operations and Colt's journey to agile

  Updated: 30 Apr, 2025

  Discover how Colt transformed marketing with agile methods, boosting growth and revenue—unlock the power of modern marketing operations.

• McKinsey & Company, the Consumer Decision Journey (CDJ)

  Updated: 30 Apr, 2025

  Master the consumer decision journey to optimise growth, uncover hidden gaps, and turn prospects into loyal customers with confidence.

• The CREATE Action Funnel framework

  Updated: 30 Apr, 2025

  Master the create action funnel framework to boost conversions and influence user behaviour with proven, practical strategies.

• Everything you need to know before hiring a CRO agency

  Updated: 30 Apr, 2025

  Boost your revenue with a CRO agency that turns visitors into customers—unlock higher conversions and maximise your marketing ROI today.