Articles

All the articles I've posted.

• The Minimum Viable Test (MVT): for marketing & growth

  Updated: 2 May, 2025

  Discover how a minimum viable test accelerates growth by enabling quick learning and reducing risk in your marketing strategies.

• Growth marketing directors: What they do & how to hire one

  Updated: 2 May, 2025

  Discover how a growth marketing director drives success through strategic campaigns, customer loyalty, and revenue growth.

• All the stages (Funnel, Lifecycle, Opportunity, Lead & Pipeline)

  Updated: 2 May, 2025

  Discover how understanding customer lifecycle stages unlocks growth strategies that boost your business’s long-term success.

• The BJ Fogg Behavior Model Explained

  Updated: 1 May, 2025

  Unlock growth with the BJ Fogg Behavior Model—discover how small changes in motivation, ability, and prompts can transform user actions and boost conversions.