Articles

All the articles I've posted.

• Google Ads MCP Server: How AI Assistants Can Now Talk Directly to Your Campaigns

  Updated: 3 Dec, 2025

  Google's new MCP server for Google Ads lets AI assistants query your campaigns through natural language. Learn how it works, setup requirements, and practical use cases for marketing teams.

• The Factory vs. The Laboratory: Why Modern Marketing Teams Need a New Mindset

  Updated: 3 Dec, 2025

  Discover why modern marketing teams need to think like laboratories, not factories. Learn the experimentation framework that drives sustainable growth in 2025.

• The Biggest Takeaways from Martech for 2026 (And Why Most Teams Are Still Experimenting)

  Updated: 3 Dec, 2025

  Scott Brinker's Martech for 2026 report reveals 90% of teams use AI agents, but only 23% are in production. Here's what marketing directors need to know about context engineering, data quality, and the shift to customer-side AI.

• The Growth Marketers Guide to Customer Research

  Updated: 2 Dec, 2025

  Unlock growth with customer research that reveals true customer needs, driving targeted strategies and meaningful results.