Articles

All the articles I've posted.

• What is frequency bias?

  Updated: 3 Jun, 2025

  Discover how frequency bias influences consumer choices and learn practical strategies to harness its power in your marketing.

• Microsoft Clarity vs Hotjar

  Updated: 3 Jun, 2025

  Discover the key differences between Microsoft Clarity vs Hotjar to optimise user insights, improve UX, and boost conversions effortlessly.

• Using VWO for AB testing - an alternative to Google Optimise

  Updated: 3 Jun, 2025

  Discover how VWO AB testing can unlock growth, optimise your website, and deliver real results—without the high costs or guesswork.

• Master the Authority Principle to Boost Your Marketing Credibility

  Updated: 2 Jun, 2025

  Discover how the authority principle boosts your marketing trust and conversions. Learn proven strategies to establish your brand’s credibility today.