Articles

All the articles I've posted.

• The importance of testing velocity (not speed) in growth

  Updated: 6 Jan, 2026

  Boost growth by increasing testing velocity—focus on rapid, high-quality experiments that drive real results and unlock your team’s potential.

• Ending the War Between Sales and Marketing

  Updated: 6 Jan, 2026

  Discover how breaking the marketing-vs-sales divide boosts growth through seamless collaboration, AI, and shared goals in modern GTM strategies.

• The 95:5 Rule: A guide for Growth Marketers

  Updated: 6 Jan, 2026

  Master the 95:5 rule to unlock long-term growth—balance immediate sales with brand building for sustainable success.

• Why Marketing Focus Beats Marketing Activity Every Time

  4 Jan, 2026

  Most marketing teams think activity equals focus. Here's why concentrated effort on your actual constraint beats running 12 campaigns poorly.