Articles
All the articles I've posted.
-
A Guide to SEO, AEO, GEO, LLM-O... WTF-O?
Updated:The complete guide to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). Learn how to optimize your content for AI search, ChatGPT, Perplexity, and Google AI Overviews.
-
LinkedIn Ads for B2B: What Actually Works (And What Doesn't)
LinkedIn Ads have a reputation for being expensive and underperforming. Here is what practitioners who have managed over $100M in B2B ad spend say actually works.
-
Agent Skills for Marketers: How to Supercharge Your AI
Updated:Agent Skills are reusable capabilities that transform general-purpose AI into a specialist. Here's how marketers can find, use, and create skills to automate workflows.
-
Top Airtable Alternatives for Marketing Project Management
Updated:Discover the best Airtable alternative for growth marketing teams. Replace custom databases with purpose-built experimentation, analytics, and reporting.