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GrowthBook MCP Server: Feature Flags and A/B Tests From Your AI Coding Tool
Updated:The GrowthBook MCP Server brings feature flags and A/B testing directly into Claude, Cursor, and VS Code. Learn how to set it up and why it matters for AI-assisted development.
Why We're Betting on MCP (and What Marketers Should Know)
Why we chose MCP over agent skills and custom integrations, and what that means for marketing teams connecting AI to their tools.
Navigating the sea of sameness in B2B marketing
The sea of sameness is not a market condition. It is a skills gap. Learn why B2B companies struggle to differentiate and what growth marketers can do about it.
Last-Click Attribution Is Rewarding the Wrong Work
Updated:Last-click attribution rewards proximity to conversion, not the work that actually drives growth. Learn why it misleads B2B teams and what to measure instead.