Articles

All the articles I've posted.

• Google’s 10% Time: A Lesson for Marketers About Growth

  Updated: 13 Sep, 2025

  Unlock growth with 10% time: test bold ideas, revive legacy content, and automate workflows—without overloading your week.

• Your First 90 Days: The 30-60-90 Day Playbook for Marketing Leaders

  Updated: 13 Sep, 2025

  Master the 30 60 90 / 90 day plan to stabilise your marketing leadership, secure quick wins, and build a roadmap for sustained growth.

• An Introduction to AI Evals for Marketers

  Updated: 11 Sep, 2025

  Discover ai evals for marketers, a practical framework to measure, improve and scale AI-driven campaigns with confidence.

• Introduction to the GrowthBook MCP server

  Updated: 11 Sep, 2025

  Grow faster by bringing experiments into your AI tools with growth book mcp—no more switching, richer testing, sharper decisions.