Articles
All the articles I've posted.
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Why Nobody Talks About You (And How to Fix It)
Word of mouth drives 42% of B2B vendor consideration, yet most companies have zero process for engineering it. Learn how to diagnose why your WOM is broken and fix it using Talk Triggers and the STEPPS framework.
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Agentic Marketing: What Engineering Figured Out First (And Why Marketing Is Next)
Engineering teams have already embraced agentic workflows. Marketing is next. Learn the two key concepts — closing the agentic loop and parallel agents — and how they apply to paid ads, content, and outreach.
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A Guide to Claude Code for Marketers
A practical guide to Claude Code for marketers. Skills, MCPs, workflows, and more — no coding required.
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How to leverage marketing stakeholders for growth
Updated:Build strong relationships with marketing stakeholders to unlock growth, support, and shared success—transforming partnerships into powerful assets.