Articles
All the articles I've posted.
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Growth ≠ Acquisition: Why Activation Is the Real Growth Engine
Updated:activation outperforms acquisition. Find your activation moment and turn signups into lasting growth with precise, measurable campaigns.
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Why OKRs Fail in Marketing Teams (and How to Make Them Work)
Updated:Learn how to implement OKRs that drive marketing growth, align leadership, focus on outcomes, and connect daily work to results.
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Zapier MCP: The AI Gateway We Need—Or Just a Temporary Bridge?
Updated:zapier mcp server opens AI-enabled automation across apps, but it comes with complexity and cost. Find out if it fits your team.
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Perplexity Search API: Real-Time Web Data for Marketers and Growth Teams
Updated:Unlock real-time web insights with perplexity search api, fuel fresh content, sharper SEO and faster growth at £4 per 1,000 requests.