Articles
All the articles I've posted.
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AI Agent Orchestration Tools: What Marketers Actually Need
The tools for running multiple AI agents in parallel are exploding — but none of them are built for marketers. Here's what exists, what's missing, and what to use right now.
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Context Engineering: The AI Skill Marketers Actually Need
Context engineering is replacing prompt engineering as the critical AI skill for marketing teams. Learn how to build persistent knowledge systems that compound over time.
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Evergreen Campaigns vs Marketing Calendars: Why You Should Ditch the Calendar
Updated:A brand 4x'd revenue by deleting their marketing calendar and focusing on evergreen campaigns. Here's why evergreen campaigns beat marketing calendars, and the framework to make it work.
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Which AI Model Should Marketers Actually Use?
Updated:A practical comparison of ChatGPT, Claude, Gemini, and Llama for marketers. Updated regularly with the latest models, pricing, and recommendations.