Articles

All the articles I've posted.

• Great Marketing Starts With Knowing Who to Ignore: The Power of the Anti-ICP

  Updated: 27 Oct, 2025

  Unlock the power of anti-customer profiling to sharpen targeting, boost lead quality, and protect your brand from costly misfires.

• Pitfalls and problems with modern web analytics

  Updated: 27 Oct, 2025

  Web analytics data quality is declining due to privacy measures. Discover practical ways to maintain accurate insights and fuel growth.

• How to find your Bullseye Customer (when your ICP isn't enough)

  Updated: 27 Oct, 2025

  Discover your bullseye customer—unlock high-impact growth by targeting the most valuable segment that drives loyalty and ROI.

• A Marketer’s Guide to Building AI Automations with Apify MCP

  Updated: 27 Oct, 2025

  Unlock AI-driven marketing with apify mcp servers: no-code setup, real-time data, and 1,500+ scrapers to automate insights and lead gen.